Aylin — online store

online store

Aylin

An online store for a French women’s fashion brand from Cannes — as quiet as the brand itself and open to buyers worldwide.

  • PROplan
  • 4full-screen videos
  • 0templates
Open the website

Client

A fashion brand from Cannes: silk, lace and fluid silhouettes inspired by the Côte d’Azur. Every collection has its own mood and its own story.

Task

Build a site that conveys the mood of the brand: minimalism, plenty of air and no extra details. Beautiful enough to admire and simple enough that buying takes a few easy steps.

What we did

Collection → Piece → Size → Cart → Payment

  • ShowcaseA full-width first screen with nothing extra
  • CollectionsEach with its own video, page and description
  • CollageCollection photos move as you scroll
  • CatalogFilters by colour, size and price
  • Product pageLarge photos, size chart, care notes
  • Size unavailableThe buyer leaves an email, the brand sees the request
  • PaymentCard, Apple Pay, Google Pay, prices in euros
  • DeliveryFree international or DHL
  • ReturnsA dedicated form right on the site
  • ManagementThe brand edits products, collections, colours and promo codes itself in the admin panel

A design that never interrupts the collections.

The milky background, plenty of air and a fine typeface keep the focus on the pieces themselves, not on the interface.

So the site would not feel static, we added smooth animations: blocks gently appear as you scroll, collection photos move with a light parallax, and the cart and size chart open without abrupt transitions.

Aylin: Mobile version
Aylin: Mobile version

Mobile version

Large photos fill the phone screen, and the catalog can be browsed as a list or a grid, whichever feels easier.

Aylin: Details
Aylin: Details
Aylin: Details

Details

Size and colour choice, the cart and the size chart share the style of the whole site: plenty of air, fine lines and not one extra button.

Aylin — online store
Aylin: Built for big video

Built for big video

Every collection opens with its own full-width video. The brand uploads it in the admin panel, and on the site it starts on its own, silent and looping like a living banner, on both desktop and phone.

What we connected

  • Paymentcards · Apple Pay · Google Pay
  • Deliveryfree international · DHL
  • Ordersinstantly in Telegram
  • Buyer emailorder confirmation to her inbox
  • Promo codespercentage, expiry and usage limit

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Want a site in your brand’s style?

Tell us about your brand and we will show what your store could look like and what it costs.