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online store
An online store for a Ukrainian handmade footwear brand, where every pair is put together to suit you: colour, lining and size.
online store
MO
An online store for a Ukrainian physiological skincare brand whose team makes every product itself — from the formula to the finished batch.
- PROplan
- 7account sections
- 3programmes
Client
A Ukrainian skincare brand founded in 2018. The team develops its own formulas and makes the products itself, and matches care to each customer by the state of their skin.
Task
Cosmetics are never bought just once: a product runs out, it gets reordered, it gets recommended to a friend. The brand wanted loyal customers to be rewarded for this — with bonuses, a discount that grows with purchases, gifts for invited friends and for returned bottles — and to see it all in a personal account. And the team needed a system built around its own production, plus a CRM for customers and orders.
What we built
Care match → Purchase → Account → Bonuses → Friend → Bottle → New product
- StorefrontCatalog with filters and product pages
- ReviewsA star rating and a review for each product, published after the team checks them
- Dark themeThe site switches to a dark mode, and products have their own photos for it
- TestMatches a routine to the customer’s answers
- CheckoutA cart over the page, testers, gifts and paying with bonuses
- Promo codesA discount or a gift for new, returning or a single customer, with dates and limits
- SetsThe team puts together its own sets at a special price and adds them to the right product
- AccountOrders, bonuses, favourites and support in one place
- OrdersIn the account you can add a product or change the address until the order is packed
- Loyalty5 levels, a discount of up to 10% turns on by itself
- Referrals−5% for a friend, 2% of her next purchases for you
- Bottle returns5 identical bottles earn a new product as a gift
- BlogArticles are assembled from ready-made blocks
- ProductionFrom receiving raw materials to a finished batch
- CRMCustomer, order, stock and finance records, plus analytics
- MailingsMessages to customers in Telegram right from the CRM
A site that closes the circle.
Most stores end at the payment. Here that is where it all begins: the total spent unlocks a new discount level, a recommendation brings bonuses, and an empty bottle goes back to production.
All of it runs by itself: bonuses sit in one account, the discount appears in the cart, and the gift for bottles is added to the next order.
Mobile version
The catalog, cart and account are easy to use from a phone: order status, receipt and bonuses are always at hand.
Details
Categories on the home page turn like a wheel. The volume is chosen right in the catalog, and you see at once what is out of stock. And in the «Better together» block the team puts together its own sets at a special price.
Dark theme
In the evening the site switches to a dark mode — and products in it are shown on their own dark photos, not on a recoloured background.
A bottle that comes back
The customer picks the bottles, confirms the conditions and adds the parcel number. A manager inspects it, and the reward arrives on its own: a gift in the next order or bonuses on the account.
What we connected
- Paymentcards · Apple Pay · Google Pay
- DeliveryNova Poshta: the waybill is created automatically after payment
- ReceiptsCheckbox, automatically after payment
- Customer emailbranded, with the order number and waybill
- Notificationsemail or Telegram, the customer’s choice
- Sign-inGoogle or a phone code
Behind the storefront — our CRM
Customers, orders, stock and finances — in one system with the website. Business analytics and Telegram mailings to customers are always at hand.
The data on the screens is for demonstration.
How it worksMore cases
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KEITI 19.12
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