Aller — online store

online store

Aller

An online store for a Ukrainian handmade footwear brand, where every pair is put together to suit you: colour, lining and size.

  • PROplan
  • 2languages
  • 2workshops in one system
Open the website

Client

A Ukrainian brand of handmade women’s shoes and bags. Working since 2019, it makes everything from natural leather and suede and has more than 5,000 customers.

Task

One Aller model comes in several colours and up to three linings. Each combination has its own photos and its own price. The brand wanted all the options on one page, so the right one would be easy to choose. Buying had to be simple too: in one click or in instalments via Monobank or PrivatBank. And the site had to show right away whether a pair is already made or will be made to order.

What we did

Model → Colour → Lining → Size → Checkout

  • ShowcaseFull-screen street photos, new arrivals and bestsellers
  • CatalogFilters by size, colour, price and stock
  • Model optionsColour and lining switch on one page
  • Product pagePhotos, price and article change with the option
  • StockThe site knows which sizes are ready and which will be made
  • Size chartCentimetres and a drawing of how to measure your foot
  • Buy in 1 clickStraight to checkout, no cart
  • CheckoutAnother recipient can be named, or a call back requested
  • Pay in partsMonobank or PrivatBank, three payments
  • Promo codesA percentage or an amount, with an expiry date and a usage limit
  • English versionPrices in euros for orders from abroad
  • BagsA separate section next to the shoes
  • ManagementThe brand edits products, size charts and banners itself in the admin panel

A store where a pair is put together, not searched for.

Three colours and three linings make up to nine pairs of one model. Instead of scattering them across the catalog, we gathered them on one page: the options switch with buttons, and the photos, price and article change with them.

Once a size is chosen, you can see right away whether the pair is ready. If it is, it ships within 1–3 days. If not, the site shows how many days it will take to make.

Aller: Mobile version
Aller: Mobile version

Mobile version

On a phone, photos take the full width of the screen, and the About page is laid out like a magazine spread. The brand changes the home banners itself and uploads a separate phone photo for each.

Aller: Details
Aller: Details
Aller: Details

Details

The catalog can be browsed one large photo at a time or in a grid of two, and the filter narrows it by size, colour, price and stock.

Aller — online store
Aller: Every stitch up close

Every stitch up close

A click on the photo turns on a loupe: every stitch, the welt and the grain of the leather can be seen up close, as if you were holding the pair in a shop.

What we connected

  • PaymentWayForPay: cards · Apple Pay · Google Pay
  • In partsMonobank · PrivatBank
  • DeliveryNova Poshta: branch, parcel locker or address, with suggestions
  • Customer emailafter payment, confirming the order
  • Ordersinstantly in Telegram

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Making to order?

Tell us about your brand and we will show what your store could look like and what it costs.